On this last day of 2014 there are people are preparing to watch the ball drop with loved ones while others have plans to go to the local watering hole and hopefully have a safe night. Uber, the tech giant, is fully aware of the latter group.
On Tuesday, the company announced the peak times of service for ringing in the New Year and that surge pricing would occur due to driver demand.
On the one hand, I commend Uber for providing a safe means of transportation for those folks who may be a bit…inebriated tonight, but I have to say, a price surge is one hell of a way to take advantage of the situation.
Regardless, Happy New Year from GovPartners/CovertTravelers!