And So It Begins
United Airlines has done the inevitable and formed a partnership with Uber, a wildly popular yet controversial new ride-sharing service.
Citing customer demand, United has integrated the service into its booking process, offering passengers the option to make reservations with Uber for ground transportation. News of this affiliation has understandably put many commercial airports on alert.
Aside from landing fees and concession sales, their revenue relies fairly heavily on fees placed upon ground transportation services such as taxi and shuttle companies, although some have already begun to embrace ride-sharing.
Nashville International Airport recently became the first in the US to recognize Uber and Lyft, granting both companies the ability to offer their services, provided they pay fees and obtain the proper permits.