Help From Yelp

There have recently been a few cases of business owners suing customers over negative reviews being posted on sites like Yelp and Angie's List. The first question that comes to mind for me is, why on Earth someone would file a lawsuit for this?

Online consumer review sites are like free quality control services, criticism can be viewed as a way to improve business standards and win over old and new customers. To get that type of honest feedback from your customer base is priceless because at the end of the day, it's their opinion that matters most.