What do you want in business class: seats or service?
When it comes to comfort, every person has different needs. Some people are tall than the average passenger and need more "extra little room". Others just want to be pampered, they want to have that extra attention on the service. Which group of people do you identified yourself with? Personally, I do expect an excellent service in business class. It is interesting to see there are still differences in what airlines think shorthaul business class should be across the world.